Every internet business owner anticipates learning about the best
web site promotion tip and techniques that will lead them to
operating a profitable internet-based business and to achieving
financial freedom. Individuals who have discovered a web site
promotion technique that produces desirable results are generally
very willing to share their web site promotion tip with others.
It’s funny how that works in e-business. Perhaps it is because
the internet holds so many possibilities that sharing the secrets
of their success is not competitively threatening. In fact, a lot
of money can be made on the internet through information
marketing and the sharing of knowledge.Like other internet entrepreneurs, I have discovered my very own
web site promotion tip that I consider to be the best web site
promotion tip ever. My discovery is, the type of internet
marketing techniques that you use do not matter so much, as long
as you use them consistently and you are willing to accept change
and respond to it. That’s the deal with internet marketing. What
works today may be considered the best web site promotion tip
ever, but the technique may not work well in a month or so. The
internet is always evolving. If internet business owners become
stagnant, they will fail. Consistent use of web site promotion
tips and ongoing adjustment to change are the secrets to success
in the Information Age and relatively in internet business.To make this web site promotion tip work for you, you must
understand the management process. Henri Fayol was the French
business theorist who laid out the traditional view of the
management process which was to plan, organize, command,
coordinate, and control. The basic theory eventually evolved and
became known as the four functions of management – planning,
organizing, leading and controlling. These business principles,
through traditional in context, are completely applicable to
every aspect of internet business including web site promotion.
Therefore, the traditional process of management is an excellent
web site promotion tip that will result in superb management of
web site promotion activities.When it comes to web site promotion, planning is vital. Without
planning you will likely spin your wheels spending time and money
trying to implement a web site promotion tip without results.
Organizing is also of great importance because you have to have
your team, your resources, your thoughts and your plans organized
and coordinated for any web site promotion tip to work.Leading is a term that is generally associated with leading
people – a team or a staff – to accomplish what needs to be done.
In internet business the term implementing may be more
appropriate since many internet entrepreneurs work alone although
they may use consultants or internet marketing specialists for
various marketing tasks. At any rate, you must implement your
plan and any associated web site promotion tips in the third
phase of the management process.Unfortunately, controlling is the web site promotion tip that
many internet business operators overlook. It is easy to get
fired up about creating a plan, getting everything organized and
implementing or launching a marketing campaign. Once the
marketing campaign is off the ground, some people feel that the
managerial role is completed. The truth of the matter is;
however, the launch of the marketing campaign is just the
beginning. That is the point in time that the control process
kicks in.The web site promotion tip of control involves constant
monitoring every web site promotion tip that you implement as
part of your overall marketing plan. Reviewing website activity
logs will reveal the source of the traffic to your website.
Deeper analysis will help you to determine which web site
promotion tip is working best in terms of driving traffic and
converting visitors to buyers. Constant monitoring of conversion
rates will also enlighten you in regard to whether or not changes
to your marketing program are needed. When the need for change is
identified, the management process begins again with the planning
function.

There are countless computer consultants out there. You have the geeks, the gurus, the evangelists, the computer guys, techs, nerds, network consultants, computer consultants and technologists, just to name a few. At the end of it all, regardless of what they call themselves, each provides a different level of service and technical know-how. Too many IT consultants solve every problem by asking you to throw money at it. New computers, new servers, new monitors, new printers, but every time you spend money, you are cutting into profitability. The key is for you to identify the right person for your needs. If you run a company, what you really need is a business technology coach to help you make the right decisions about your technology.A computer consultant is usually only interested in fixing your computers. He is not versed in any business functions and is therefore incapable of assisting you with many additional services that will maximize your information technology investments. The computer guy is great when the printer breaks or when the computer goes haywire, but a business technology coach can offer you significantly more value. Large corporations hire a Chief Information Officer to fulfill this role, but a small to mid-sized business may not need that degree of full time support. In these cases, a business technology coach will serve you well.Business Technology is any technology that serves the needs of business, including accounting, networking, and other office systems. So, while an office productivity software suite (e.g. Microsoft Office) is considered business technology, the Microsoft Xbox is not. The realization that there is a growing divide between recreational gadgets and technologies that can directly impact the business world has led to a new way of examining the direct value of technology. Business technology must add value to your company or else it is just a waste of money. There are so many products to choose from, all with competing philosophies and learning curves. More often than not, you simply accept what came with the computer when you bought it and you make due. Or, worse yet, you fall prey to that fantastic salesperson that promises the answer to all your prayers and delivers another expensive nightmare. So, the next fact you need to accept is that not all business technology is valuable to your business!The key to modern business success is to be sure to align your business goals with your technology plans. Business and technology alignment has become a Holy Grail for large multinational corporations. Because these industrial monsters are so large, anything they can do to make themselves more flexible, more responsive to their customers, is mandatory. Fortunately, most small and medium-sized businesses are agile and fast to respond. Chances are your top customers know how to get in touch with you at any time of the day. However, just because you do not suffer from the problems of these huge dinosaur businesses does not mean you cannot benefit from business / technology alignment. A business technology coach will assist you in aligning your business goals with your technology investments.The second benefit you can derive from a business technology coach is an understanding of your business processes. No two businesses operate exactly alike. Chances are your business practices have developed organically as your company overcomes new challenges. However, organic growth has a tendency to develop substantial inefficiencies that can impact profits. I have seen cases where companies print and mail out zero dollar invoices ($0.00) simply because the system was poorly automated. This is inefficient and expensive, and can easily be remedied. A business technology coach will analyze how you work to pinpoint and correct these inefficiencies.A business technology coach will then use his knowledge and understanding of your computer systems and business processes to assist you in building competitive advantage. According to a 2007 IBM study, a business technology coach should be “…engaged as a strategic partner for process and culture change.” This means that the lonely computer geek typing away for hours without human contact is not the right choice if you want to succeed. A business technology coach will be capable of working with others and must possess advanced communication and social skills to act as an agent of positive change. The computer geek that is incapable of communicating ideas or is lacking in social skills is not what you need.Also, a business technology coach understands that his job is to make recommendations. Remember, you are the ultimate decision maker, so your coach needs to present you with options, instead of ultimatums. In some rare cases there is only one course of action, but in my experience I have rarely encountered them. A business technology coach will present you with multiple options to achieve your goals. However, if so instructed, your business technology coach will make decisions on your behalf based on solid experience and understanding of your objectives.Technology is a fact of life. From cell phones to computers, technology has become a part of our everyday lives. Whether it’s to improve efficiency or to develop new services, companies all over the world are harnessing technology to improve the way they do business. Don’t trust your technology to someone that doesn’t understand business and how you work. A business technology coach can make the difference to your success.